Presented by Scott and Adrian Montgomery of Ketchum's CrankTank, this informative business course will cover the latest in direct to consumer (DTC) trends. Learn how to elevate your business with advanced e-commerce strategies, techniques to keep your digital strategy aligned with your brick and mortar team, and tips for calculating your digital marketing spend. Scott Montgomery has over three decades of experience in the bike and outdoor industries. Most recently he was CEO of Reynolds Cycling, where we orchestrated a simplified, diversified product strategy that lead to growth and a merger with Hayes Performance Systems in late 2018. Adrian Montgomery is a Digital Marketing Strategist and eComm Specialist with Bike and Outdoor Experience. He is also a skilled practitioner of Sports Marketing, Advertising, Social Media Marketing, Public Relations and Branding. Both Adrian and Scott moved to the valley in 2004 to work with SCOTT Sports and have stayed due to their love of the Wood River Valley. Learn More: https://cranktank.net/ ***Beverages and snacks provided***