Email marketing is one of the best ways to promote your business, unfortunately it is very difficult to cut through the noise and provide a great experience for your customers. Marshall Rule of Mayhem Marketing will be presenting on how to make sure your business is best utilizing email marketing. This class will cover how to collect email addresses, the importance of properly segmenting your list, the proper frequency for sending emails, how to set up automated campaigns, and which numbers matter the most when analyzing metrics. The presentation will not focus on any particular email platform, so whether you are using MailChimp, Constant Contact or any other program, there will be a lot to learn!