Customer Service is crucial for business success, especially in resort areas like the Wood River Valley. $1.6 trillion is lost each year by U.S. companies from customers leaving due to poor customer service. What does customer service mean to you? What does customer service mean to your customers? Providing good service is one of the most important things that can set your business apart from the competition. The U.S. Small Business Administration will be coming to KIC to help employers and employees alike perfect their customer service before our busy winter season hits.